Canopy Rivers approached the cannabis beauty sector in pursuit of a strong brand with widespread distribution. High Beauty’s products are formulated with cannabis sativa seed oil, meaning they are exempt from restrictions that apply to products containing CBD or THC. Led by a team of beauty industry veterans with decades of combined experience working with prominent brands, we believe High Beauty is well-positioned to scale rapidly within the natural beauty segment.
“Prior to working with Canopy Rivers, High Beauty was a team of three women managing all aspects of our start-up beauty business,” said Melissa Jochim, Founder and CEO of High Beauty. “We have since been able to expand our team to eleven people. I found Canopy Rivers to be the ideal partner due to their deep roots in the cannabis industry, expertise, and exceptional team which supports our growth.”
High Beauty expanded its operations since joining the Canopy Rivers portfolio. More than 25 retailers in Canada, the U.S. and Europe currently distribute the company's products to over 600 stores. High Beauty officially launched its brand in Canada in early 2020 and counts Hudson's Bay, Shoppers Drug Mart, Indigo, and Today’s Shopping Choice among its retail partners.
“Canopy Rivers facilitated introductions to other players within the cannabis vertical that can assist High with our product line expansion,” continued Jochim.
In the U.S., High Beauty was the first cannabis brand in Macy’s, and also sells in Sephora, Urban Outfitters, Sprouts Farmers Markets, ShopHQ, and Anthropologie, among others. High Beauty’s European distributors include Douglas and Amazon.
In recognition of these achievements, Fashion Group International granted High Beauty founder Melissa Jochim a Rising Star Award in the Beauty Entrepreneur Category.
In the coming months, High Beauty plans to continue focusing on distribution, revenue generation, and product development. The company's canBE brand is currently available on Walmart.com and in 1,760 CVS locations across the U.S. High Beauty has also signed a contract to sell canBE in Kohls in early 2021.
This is not an offer to sell or a recommendation to trade in any securities. This information is provided as of the date hereof. This document contains data obtained from third parties that Canopy Rivers has not independently verified. This document also contains forward-looking information within the meaning of Canadian securities law, which is based on certain assumptions. While management believes these assumptions are reasonable based on information available as of the current date, they may prove to be incorrect. Many assumptions are based on factors outside of Canopy Rivers’ control and actual results may differ materially from current expectations. Forward-looking information involves risks, including, but not limited to, the risk factors set out in Canopy Rivers’ most recent Management’s Discussion and Analysis and Annual Information Form. You should not place undue reliance on forward-looking information. Except as required by applicable law, Canopy Rivers assumes no obligation to update or revise any forward-looking information to reflect new events or circumstances.
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